You won’t believe this ad is not CGI

Drones controlled perfectly to create beautiful display

Drones dancing in Lexus TV ad

Watch the full video below

When Lexus wanted to talk about precision and beauty in their new TV ad, they engaged the technogeeks at KMel Robotics and production company Rogue Films to create scenes of utter beauty using computer-controlled propeller drones.

The result is so staggering that you won’t believe these scenes are not computer-generated images.

Here’s how they did it…

…And here is the end result.