Controversial advert gives a new meaning to the word ‘bell-end’

Boys in boxer shorts play us a song in viral video

Show Your Joe Kmart Christmas ad bells

Watch the full video below

US retailer Kmart this week launched their Christmas TV advert to the US market.

Six tuxedoed men are seen playing Jingle Bells on hand-held bells. The table in front of them is then whipped away, to reveal the men are wearing nothing but the retailer’s Joe Boxer underwear range on their bottom halves.

They then continue to shake bells of their own to finish off the Christmas jingle.

Middle America has obviously had a bit of a seizure about it, but we at OMFG can’t stop watching. How do you think the Kmart advert compares to the UK’s Christmas offering?